The Challenge: Supporting Strategic Growth
As one of the world’s leading swimwear brands, Arena is pursuing a clear growth strategy in e-commerce. Direct-to-consumer (D2C) sales play a key role in strengthening the brand and delivering an optimal shopping experience.
To enable this growth, Arena faced three major challenges:
- European shipping: Arena ships not only from Italy but across Europe. A centrally located fulfillment partner was needed to ensure fast delivery times across all markets.
- Scalability: A growing D2C channel requires a logistics solution that flexibly scales with increasing demand.
- Complex logistics requirements: Shipping sportswear and apparel demands excellence in inbound, outbound, and returns management — making a specialized partner essential.
“Our goal was to strategically expand our e-commerce channel and deliver a first-class shopping experience to our customers across Europe. For that, we needed a fulfillment partner who not only grows with us but also masters the complex demands of apparel shipping. With Versandmanufaktur GmbH, we found exactly that partner — flexible, reliable, and aligned with the dynamics of our business.”
Florian Übleis
Chief Digital Sales Officer bei Arena
The Solution
To meet these challenges, Arena partnered with Versandmanufaktur — an experienced fulfillment provider offering innovative and automated solutions.
- Central European logistics – Fast and reliable delivery to customers across Europe
- Scalable fulfillment processes – Our automated warehouse management enables flexible handling of rising order volumes
- Optimized apparel logistics – Specialized processes for smooth handling of inbound, shipping, and returns
Through this partnership, Arena streamlined its logistics operations, increased customer satisfaction, and sustainably advanced growth in its D2C business.
Result
✅ Faster delivery times across Europe
✅ More efficient logistics processes through automation
✅ A scalable solution to support continued D2C growth
✅ Higher customer satisfaction thanks to optimized operations
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Got Questions? We’ve got answers. (FAQ)
Arena needed a central European logistics partner that could ensure fast deliveries, scalable solutions, and expertise in apparel fulfillment.
Key challenges included European-wide shipping, scaling their growing D2C channel, and managing the complexities of sportswear logistics.
Automated warehouse management and order processing reduced errors, increased efficiency, and allowed Arena to scale without sacrificing quality.
With a central logistics hub in Germany, Arena achieved faster delivery times across Europe, optimizing both cost and customer satisfaction.
Sportswear and fashion logistics require careful inbound, outbound, and returns management, as well as specialized packaging and handling.
Scalability ensures that as demand grows, logistics processes expand seamlessly — supporting new markets, product launches, and seasonal peaks.
By outsourcing logistics, Arena could guarantee faster delivery, reliable processes, and transparent tracking — leading to higher customer loyalty.
Our focus on automation, flexible systems, and innovative logistics technology ensures that fulfillment remains efficient as markets evolve.
Yes ✅. A dedicated account manager ensures smooth collaboration, quick decisions, and alignment with Arena’s brand strategy.
Arena gained faster delivery times across Europe, efficient logistics through automation, scalable fulfillment, and increased customer satisfaction.